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JM FoundationThis is a color-changing foundation that comes out white, then changes color to match skin tone.  Suspends over lines and wrinkles while keeping oily areas shine free and dry areas hydrated.

This only comes in three colors, so I chose the middle one, the light/medium.  I was really excited to try a color-match foundation since this was my first experience with one.  I am normal/dry so I was hoping this “serum” foundation would be moisturizing without being greasy looking.

Josie Maran Argan Foundation SwatchThis is what it looks like from the bottle before applying.  I used my usual flat foundation brush and I felt it was difficult to apply.  It took many swipes to rid my skin of the brush strokes and it took a few seconds for it to turn to my skin color.  The consistency is a little bit creamy, but not runny and the coverage is light.  The color got slightly dark where my dry spots are at first, but you really need to give this about 3-5 minutes to fully settle before you see the true color.  Eventually the color evened out and looked ok.

Josie Maran Argan Foundation3Josie Maran Argan Foundation2I did feel it was a bit light for me and made me look washed out.  Bronzer is a definite must with this.  I thought it was very shiny, I used quite a bit of powder with this and didn’t think it lasted very long.  It did settle in my expression lines, but the coverage is so light that it wasn’t that noticeable.  It’s definitely not for me, but I think it would be good for someone with very dry skin who wants a lighter coverage. It would also be good for someone looking to use the same foundation year round since it will color match to whatever shade you are, within reason.

Pros: Color-Matching, Works Year Round, Moisturizing

Cons: Consistency Makes it Difficult to Apply, Takes a Few Minutes for True Color to Emerge, Settles in Lines

Cost: $42

Available at: Sephora, Josie Maran Cosmetics

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